Purpose:

To lead, implement and develop specific survey research projects and act as a senior point-of-contact and research subject matter expert, representing the company’s expertise as leading Customer experience and Marketing Research consultancy.

Requirements:

• Minimum Post-graduate degree in Research Psychology/Stats and Mathematics and or Research related qualification.
• SAMRA Accredited Marketing Researcher (SAR) would be an added advantage.
• Minimum of ten (10) to twelve (12) years working experience in Market Research.
• Minimum of three (3) to five (5) years of management experience or leading a team required.
• Experience of working in a consulting environment; especially Marketing Research consulting and account management.
• Expertise and proven experience in full suite Marketing Research disciplines and methodologies (Qualitative and Quantitative) as well as related disciplines including but not limited to advanced statistics
• Senior client engagement and proven capability to deliver research reporting to senior teams at client level.

Duties:

• Effectively lead and develop a team of data analysts in a manner that drive the Consulta culture and promote the company’s leadership brand.
• To maximize research and insights revenue opportunities throughout the project cycle by understanding clients’ needs and problems and designing appropriate research solutions.
• Offer subject matter expertise in full-suite Research capabilities and transferring those skills and capabilities to team members assigned to the projects.
• In collaboration with different teams act as a subject matter expert in:
• Questionnaire’s design
• Sample Size & Management
• Data Collection (Web/CATI & Face-to-face)
• Significance Testing, T-test/Regression analysis/Reliability &Validity/Correspondence maps/Segmentation
• Research Models & Principles (Customer Experience, Brand, Segmentation, Journey
• Mapping, Voice of Customer, Strategic Measurement vs Realtime Measurements)
• Analysing and interpreting of qualitative and quantitative data to identify patterns and solutions
• Reporting of deliverables, contribute to insights gathering and in-depth insights & recommendations
• Reviewing of the research model and storyline development
• Industry knowledge and current and emerging trends to incorporate them into projects.
• Statistical Model (Structural Equation Modelling)
• Principles of weighting (Data)
• Understanding Customer Needs (Clear understanding of customer problems and appropriate solutions)

• Client Advisory (Dealing with client questions, issues, problems, expectations)
• Develop, maintain and oversee strategies for effective data management, analysis and reporting.

• In collaboration with other relevant departments, define company-wide metrics and relevant data sources.
• Effectively disseminate client briefs or requests for proposals and applying fit-for-purpose Market Research proposals and budgets to solve for actual client problems.
• Effectively craft modular marketing research budget designs that ensures resource and project effectiveness and profitability.
• Select, configure and implement analytics solutions with, through or in collaboration with relevant teams or departments.
• Effectively manage the resources within the team for assigned clients and per project to ensure optimal execution and delivery to time and budget per project.
• Support the team by overseeing all analytics operations to correct discrepancies and ensure quality.
• Extract reports from multiple sources (e.g. operations, ICT, customer feedback).
• Ensure that systems and processes are in place in the handling of data with integrity and in accordance with the relevant Acts and regulations.
• Ensure that systems and processes are in place to transform data into actionable business insights.
• Apply industry knowledge to interpret data and improve business performance. · Keep abreast of industry news and trends