+27 67 242 0364 cv@babantleexperts.co.za/info@babantleexperts.co.za

Research & Analytics Lead

negotiable Expired 2 years ago
This job has expired.

JOB DETAIL

Purpose:

To lead, implement and develop specific survey research projects and act as a senior point-of-contact and research subject matter expert, representing the company’s expertise as leading Customer experience and Marketing Research consultancy.

Requirements:

  • Minimum Post-graduate degree in Research Psychology/Stats and Mathematics and or Research related qualification.
  • SAMRA Accredited Marketing Researcher (SAR) would be an added advantage.
  • Minimum of ten (10) to twelve (12) years working experience in Market Research.
  • Minimum of three (3) to five (5) years of management experience or leading a team required.
  • Experience of working in a consulting environment; especially Marketing Research consulting and account management.
  • Expertise and proven experience in full suite Marketing Research disciplines and methodologies (Qualitative and Quantitative) as well as related disciplines including but not limited to advanced statistics
  • Senior client engagement and proven capability to deliver research reporting to senior teams at client level.

Duties:

  • Effectively lead and develop a team of data analysts in a manner that drive the Consulta culture and promote the company’s leadership brand.
  • To maximize research and insights revenue opportunities throughout the project cycle by understanding clients’ needs and problems and designing appropriate research solutions.
  • Offer subject matter expertise in full-suite Research capabilities and transferring those skills and capabilities to team members assigned to the projects.
  • In collaboration with different teams act as a subject matter expert in:
  • Questionnaire’s design
  • Sample Size & Management
  • Data Collection (Web/CATI & Face-to-face)
  • Significance Testing, T-test/Regression analysis/Reliability &Validity/Correspondence maps/Segmentation
  • Research Models & Principles (Customer Experience, Brand, Segmentation, Journey
  • Mapping, Voice of Customer, Strategic Measurement vs Realtime Measurements)
  • Analysing and interpreting of qualitative and quantitative data to identify patterns and solutions
  • Reporting of deliverables, contribute to insights gathering and in-depth insights & recommendations
  • Reviewing of the research model and storyline development
  • Industry knowledge and current and emerging trends to incorporate them into projects.
  • Statistical Model (Structural Equation Modelling)
  • Principles of weighting (Data)
  • Understanding Customer Needs (Clear understanding of customer problems and appropriate solutions)
  • Client Advisory (Dealing with client questions, issues, problems, expectations)
  • Develop, maintain and oversee strategies for effective data management, analysis and reporting.
  • In collaboration with other relevant departments, define company-wide metrics and relevant data sources.
  • Effectively disseminate client briefs or requests for proposals and applying fit-for-purpose Market Research proposals and budgets to solve for actual client problems.
  • Effectively craft modular marketing research budget designs that ensures resource and project effectiveness and profitability.
  • Select, configure and implement analytics solutions with, through or in collaboration with relevant teams or departments.
  • Effectively manage the resources within the team for assigned clients and per project to ensure optimal execution and delivery to time and budget per project.
  • Support the team by overseeing all analytics operations to correct discrepancies and ensure quality.
  • Extract reports from multiple sources (e.g. operations, ICT, customer feedback).
  • Ensure that systems and processes are in place in the handling of data with integrity and in accordance with the relevant Acts and regulations.
  • Ensure that systems and processes are in place to transform data into actionable business insights.
  • Apply industry knowledge to interpret data and improve business performance. · Keep abreast of industry news and trends
This job has expired.